Asha (/ˈʌʃə/) or arta (/ˈɑːrtə/; Avestan: 𐬀𐬴𐬀 Aṣ̌a / Arta) is a Zoroastrian concept with a complex and highly nuanced range of meaning. It is commonly summarized in accord with its contextual implications of 'truth' and 'right' (or 'righteousness'), 'order' and 'right working'. It is of cardinal importance to Zoroastrian theology and doctrine. In the moral sphere, aṣ̌a/arta represents what has been called "the decisive confessional concept of Zoroastrianism". The opposite of aṣ̌a is druj (Avestan: 𐬛𐬭𐬎𐬘, lit. 'deceit, falsehood')

Its Old Persian equivalent is arta-. In Middle Persian languages the term appears as ard-

The word is also the proper name of the divinity Asha, the Amesha Spenta that is the hypostasis or “genius” of "Truth" or "Righteousness". In the Younger Avesta, this figure is more commonly referred to as Asha Vahishta (Aṣ̌a Vahišta, Arta Vahišta), "Best Truth". The Middle Persian descendant is Ashawahist or Ardwahisht; New Persian Ardibehesht or Ordibehesht. In the Gathas—the oldest texts of Zoroastrianism, thought to have been composed by Zoroaster—it is seldom possible to distinguish between moral principle and the divinity. Later texts consistently use the 'Best' epithet when speaking of the Amesha Spenta; only once in the Gathas is 'best' an adjective of aṣ̌a/arta. The Ashem Vohu, which is one of the most important prayers Zoroastrianism is dedicated to Asha.

PARS ENTERPRISE hereby informs all proud Persians that, from the emergence and formation of the Aryan people and the establishment of the Aryan Empire, the Zoroastrian faith arose in inseparable connection with the Persian identity, heritage, blood and character of our people.

For this reason, we categorically condemn any attempt by self-interested individuals to claim exclusivity, ownership, authority or control over activities relating to Zoroastrianism within society. No individual, private group, organisation or self-appointed authority has the right to treat this ancient school of thought as a privately controlled institution, a personal enterprise, or a local company administered for private interests.

We therefore expressly rejects and does not recognise any mushrooming baseless foundations, associations or organisations that seek to monopolise Zoroastrian heritage, culture, institutions or activities for personal, financial or organisational interests.

Zoroastrianism is not the private property of any individual, nor is it the exclusive possession of any private household, organisation or group. It is an ancient religious, historical and cultural heritage and a national cultural asset belonging to the Iranian people and to the heritage of the ancestors of all Persians.

Accordingly, We rejects all forms of artificial monopolisation, private appropriation and exclusive control over this heritage. No person or private organisation may claim sole ownership or exclusive authority over a heritage that transcends individuals, organisations and generations.

We shall continue to oppose any attempt to convert this ancient Persian heritage into a privately controlled domain and shall not recognise claims of exclusive ownership or authority made in the name of personal, commercial or organisational interests.

This position constitutes the official and unequivocal declaration of the Pars Enterprise related to Zoroastrians within Iranian Political Territories only.

   

🐦‍🔥 Fire from Iran in Canada, Opening of the First Large Zoroastrian Fire Temple in Ontario

In a historic and grand event, nearly 1,000 Zoroastrians gathered in Oakville, Ontario, to celebrate the official opening of the new fire temple of the Ontario Zoroastrian Community Foundation. The ceremony is a milestone not only for Ontario Zoroastrians, but for the entire Zoroastrian community in North America.

The OZCF Foundation was established in 2002 with the goal of preserving the culture, heritage and promotion of the ancient Zoroastrian religion. The Toronto metropolitan area is home to the largest Zoroastrian population in North America, with approximately 5,000 Zoroastrians within a 60kilometer radius.

The word IRAN (Originally Called PERSIA) is a very old word and it shows that we are a very old people and we have preserved our identity throughout the ages. Consider Egypt, the country and the people who built the Sphinx and the pyramids, there is no trace of them today and they have become an Arab country. They have lost their identity. When the Persians were organizing themselves, there were Assyria, Babylon, Akkad, etc. around this region. All of these disappeared and there is no trace of them today. How did Iran survive and what happened that the Persians now speak the same language that is a continuation of the language spoken by Darius the Achaemenid? Today's Persian is a modified Middle Persian, and Middle Persian is a modified version of the ancient Persian language, that is, the Persian of the Achaemenid period, fortunately traces of which have remained in the chest of Mount Bisotun. The Mount Bisotun inscription is in a language that is the grandfather of today's Persian language, not another language.

جهانا سراسر فسوسی و باد
به تو نیست مردِ خردمند شاد

After Fereydoun's death, Ferdowsi called the world "vanity and wind"; a deceptive and unstable world in which no power, wealth, happiness, or success is permanent.

A "wise man" is not someone who turns away from life and happiness, but someone who is aware of the impermanence of the world and does not base his happiness and attachment on transient things.

This verse is not a negation of the world, but a warning against negligence; man must live, but know that status, youth, power, and even life will eventually end.

The Shahnameh's response to this impermanence is not passivity and worldly escapism, but wisdom, charity, good deeds, and the creation of a "good name" and "memorial" that will remain after a person's death.

NOTICE: some internet service providers (ISPs) within Iran may restrict access to our several official domains. If you are unable to access our website, we recommend using the bypass solution provided here or via a safe & trusted proxy connection to reach our official services.

CURRENT ACCESS STATUES FROM IRAN
	PARS.ART		PARS.TEL		PARS.EXCHANGE		PARSRECORDS.COM		PARS.COMPANY

Considering selling your web hosting business? We’re ready to acquire small-scale web hosting companies and offer a simple, fair, and hassle-free process. Let’s discuss how we can help you move forward while taking good care of your clients.

The silver statue of Shapur II, one of the most valuable works of Sasanian Art, is a symbol of the power and grandeur of the Persian Empire during the Sasanian period. Shapur II, known as "Zo'laktaf", ruled from 309 to 379 AD, and his reign was one of the longest and most glorious periods of the Persian imperial government. Made of silver, the statue depicts a strong and dignified king wearing magnificent clothes and a crown decorated with royal insignia. Sasanian artists have worked on the details of the statue with extraordinary precision and delicacy, so that the glory and awe of Shapur II are clearly visible. This work of art is not only a symbol of the king's power, but also represents the rich art and culture of Persia during the Sasanian period.🔻

Remote Role for a support specialist to provide courteous and effective technical support to users through various channels, ensuring high levels of client satisfaction, and triaging and resolving issues with the following qualifications:

✔ Excellent written and verbal communication skills
✔ Ability to troubleshoot complex technical issues
✔ Experience in customer service or help desk support roles
✔ Associate's degree in Software/Information Technology, or a related field is a plus, but not required.

Based on the following reasons, we advise researchers, students, and all individuals seeking reliable information on Persian history, culture, civilization, and Iranology to exercise independent critical judgment when evaluating sources and to consult a broad range of well-documented scholarly references rather than relying exclusively on Encyclopaedia Iranica:

Historical Distortions

We contend that the encyclopedia contains historical distortions by citing statements attributed to individuals who are no longer alive as historical and scientific evidence, despite the inability to verify or challenge such claims directly.

Use of Unverified Statements as Sources

In our view, such statements may function in a manner similar to religious traditions or narrations that continue to be cited despite the absence of authentic documentary evidence. We argue that, without genuine historical documentation, these statements should not continue to be presented as authoritative sources.

Mixing Unrelated Baháʼí and Ancient Persia Materials

We object to what we consider the merging of unrelated Baháʼí subjects with Ancient Iran, despite these belonging to entirely different historical periods. We further note that the Baháʼí Faith is a modern religious movement, making such associations particularly problematic from our perspective. We also contend that many of these materials appear in the encyclopedia without sufficient sourcing and are therefore, in our opinion, lacking in credibility.

THIS STATEMENT PROVIDED BY PARS ENTERPRISE, NOT ANY OTHER ORGANIZATIONS.

Also Check:

Statement on a Peaceful and Legitimate Political Framework for Afghanistan

Conflict Between the Political Teachings of the Bahá'í Faith and the Structure of Nationalism

The Forqan (an Islamic Shia group)

GenZ's Goals & Ideals in Contrast with the Ideology of the Mujahedin-e Khalq

Rule of Law and Bureaucracy in the Achaemenid Empire: Administrative Principles and Fundamental Governance

This Sasanian silk dress, shown in the image, is an example of the advanced art of weaving of this period. During the Sasanian era, silk weaving and decorative fabrics were considered among the prominent arts of ancient Persia. This dress, due to its intricate design and meticulous details, demonstrates the skills of Sasanian weavers. The designs on the dress, which include birds with spread wings and symbols of power, were usually associated with religious and royal concepts. Such designs were considered symbols of royal and religious power and authority at the time.

Culturally, this dress is a symbol of the splendor and grandeur of Sasanian Persia. The use of silk as a luxurious fabric indicated the social status and power of the individual who wore it. The Sasanians were pioneers in creating and expanding trade and cultural networks, especially in exchanges with China and India, and this played an important role in the production and consumption of silk and decorative fabrics. This clothing was not only part of everyday wear or formal ceremonies, but also reflected the cultural and social identity of that era.

Abarkuh Cypress, one of the oldest living things in the world, is located in the historical city of Abarkuh in Yazd province and is known as a symbol of endurance, longevity and natural history. This huge and legendary tree, with an age of about 4,000 years (i.e. 1,500 years before the appearance of Cyrus the Great in Persia), has become one of the most important natural and historical attractions in Iran. The height of this ancient cypress is more than 25 meters, the diameter of its trunk is about 4.5 meters, and the circumference of its trunk reaches 11 meters. The Abarkuh cypress is not only valuable from a historical and natural perspective, but also has a special place in the culture and beliefs of the local people. Many believe that this tree has witnessed many events and changes throughout human history and for this reason, it is mixed with local legends and stories.